Comparison of revenue distribution structures for sticker sales platforms
- There are two types of places where you can purchase stickers.
- Why do we need to analyze profits on a platform-by-platform basis?
- The place where one earns the most varies from person to person.
- Please review the settlement process, comparing it to the indicated allocation rate.
- Points where calculations become difficult when done manually.
- Divide the sales channels according to the situation.
- Organize your store posts directly with DecoBlocks.
- Frequently Asked Questions.
- WordPress-related plugins
A creator who drew a single small character has opened a sales page. Even if the image is the same, the amount of money that goes into their bank account varies depending on where it is sold.
Therefore, the question arises: among Kakao, LINE, Naver OGQ, and WordPress, which one actually generates the most profit?
There are two types of places where you can purchase stickers.
There are two main ways in which stickers are sold. Either the platform provides a space for buyers and sellers to connect, or the seller operates their own store directly.
Kakao and LINE, as well as Naver OGQ, are closer to the first approach. Naver OGQ Creator Studio allows users to register stickers and emoticons, which can then be sold on various platforms, including the Naver OGQ Market, as well as SOOP, Chat+, and BAND.
In WordPress, you create the store directly. WooCommerce, an e-commerce platform for WordPress, states that the revenue sharing rate for the core platform is 0%.
It does not mean that 0% is free.
This means that the payment processing, hosting, paid features, and store operation are all handled directly by the seller.
Why do we need to analyze profits on a platform-by-platform basis?
As of 2024, Kakao’s emoticon service has accumulated approximately 700,000 individual emoticons since its launch. The average number of monthly subscribers for Emoticon Plus was approximately 2,500,000.
This number demonstrates that the business is not simply selling image files. It is easier to find buyers when there is already an established user base.
LINE Creators Market also sells products to all LINE users worldwide. Products that have been on sale for more than 180 days may be eligible for the LINE Stickers Premium unlimited subscription service.
Content can be distributed through OGQ to various affiliated marketplaces. However, as the number of sales channels increases, the settlement conditions for each marketplace must be checked separately.
The inflow and settlement must be considered together.
The place where one earns the most varies from person to person.
To answer in a single sentence, platforms like Kakao, LINE, and OGQ are advantageous for attracting buyers, while WordPress is more suitable if you want to directly control profitability and customer relationships.
For creators who have not yet established a fan base, it is more realistic to gain exposure and sales opportunities through platform-based services. Conversely, if a creator already has visitors on platforms like Naver Blog, Tistory, SNS, or WordPress, direct sales can lead to higher overall profits.
It cannot be compared based on a single allocation ratio.
The comparison should be based on the amount actually remaining after payment fees, distribution fees, tier adjustments, and taxes are deducted.
Please review the settlement process, comparing it to the indicated allocation rate.
LINE’s standard sales model involves deducting payment platform fees, such as those charged by Apple and Google, and then paying 50% of the remaining amount to the creator.
You should not multiply the total sales amount by a percentage.
Initially, there are costs involved, so there will be a difference between the sales amount displayed on the screen and the actual final settlement amount.
The revenue share (OGQ) varies depending on the creator’s tier. According to the 2026 policy, Human-created content is distributed as follows: 50% for General creators, 60% for Pro creators, and 70% for Star creators. Partner original content receives 80%.
A high allocation rate does not guarantee a high net income.
This percentage is also applied to the adjusted amount, after deducting payment processing fees and distribution partner fees. It is important to note that 70% or 80% refers to 70% or 80% of the adjusted amount, not 70% or 80% of the total payment amount.
In direct sales using WordPress, there are no platform distribution fees. Instead, you will incur fees for the payment processing service you choose, as well as hosting costs and the cost of any paid extensions.
The standard online card payment fees for U.S.-based Stripe are 2.9% per transaction plus 30 cents as of 2026. WordPress, instead of directly managing these payment costs, allows users to control their sales data and store operations themselves.
Points where calculations become difficult when done manually.
The actual difficulty for creators lies not in determining the distribution ratio. The calculations become complex the moment the amount displayed on the sales screen, the deduction amount from the payment platform, and the commission from the affiliate marketplace are shown using different criteria.
The reference points for the numbers are different.
For example, you should not simply multiply the payment amount by OGQ’s 70% rate. LINE has different settlement methods for regular sales and subscription services, so even for the same product, the results may vary depending on the sales channel.
WordPress is no exception. While the platform allocation is 0%, the seller must handle all costs, including attracting visitors, processing refunds, responding to customer inquiries, and setting up hosting and payment systems.
If you only record the sales amount in a spreadsheet, it is easy to miss this difference. At a minimum, you must record the sales amount, the initial costs, the applied allocation rate, and the final settlement amount separately in order to compare across platforms.
In order to make a comparison, the data must be recorded using the same criteria.
Direct operation provides control, but it does not handle every task. Even with a high profit margin, sales may not occur if there are no visitors or customers.
Divide the sales channels according to the situation.
If you don’t yet have a dedicated fan base, it’s best to start with platforms like Kakao, LINE, and OGQ. At this stage, it’s important to record the actual settlement amount, rather than just the displayed distribution rate, and to observe which characters and price ranges are well-received.
Initially, inflow may be more important.
If you already have a steady stream of visitors, you can create a direct sales page on WordPress. You can keep the platform as a channel for meeting new people, while using WordPress as the central storefront for building relationships with your customers and selling your products.
If you operate a direct sales page along with product description posts, separating sales information from character introductions on the screen can help organize the reading flow. DecoBlocks’ “Insert Character Sticker” allows you to insert character stickers from the installed sticker pack into the post, and the “Section Box (Solid)” groups related content within a solid-colored box.
The same text formatting features are available in both the block editor and the classic editor. This can be used to format product descriptions and informational text in a WordPress store in a way that is easy to read at a glance.
In the long term, it is safer to divide roles rather than abruptly abandoning a single location. The platform handles discovery and user acquisition, while the directly operated stores serve as a hub for managing revenue and sales data.
It is possible to operate both a platform and direct sales simultaneously.
Ultimately, the place that generates the most profit is not necessarily the one with the highest allocation rate. It is the place where I can bring in buyers, and where there is enough money left over to operate after deducting all costs.
Organize your store posts directly with DecoBlocks.
In a directly operated store, different types of content, such as product descriptions, usage instructions, and character introductions, can be included in a single post. DecoBlocks is a WordPress plugin that adds speech bubbles, boxes, emphasis, table of contents, and decorative effects to posts, enhancing the expression and reading flow of the content. By using the “Insert Character Sticker” feature to add character stickers and the “Section Box (Solid)” feature to group related information, each piece of content can be visually separated on the screen.
For long posts that explain platform-specific sales conditions or settlement criteria, you can use the Auto Table of Contents feature. This feature automatically generates a table of contents based on the H2 and H3 headings in the post after it is published. The Highlight (Yellow) function emphasizes parts of sentences, and the Quote Box – Classic displays quotations and their sources in a quotation box format. These features can be applied to match the format of the post, whether you are using the block editor or the classic editor.
Frequently Asked Questions.
Q. Where should novice creators start selling their work?
A. If you don’t yet have a dedicated fan base, platforms like Kakao, LINE, and OGQ, which already have a customer base, are a good fit. Once sales begin, record the final settlement amount, not the distribution ratio, and use that as the basis for future decisions.
Q. What should I do if my website and social media accounts have visitors?
A. Creating a direct sales page on WordPress, while simultaneously using Kakao, LINE, and OGQ for attracting new customers, is an effective strategy. This approach allows you to leverage the reach of the platforms while maintaining control over your direct sales efforts.
Q. Can this problem be easily solved using a tool?
A. You can use a settlement sheet or sales management tool to record sales figures, deductible expenses, allocation rates, and final settlement amounts. The important thing is not the name of the tool, but rather collecting the same data according to the same standards across different platforms.
Q. Can you organize the structure of a WordPress post for selling stickers?
A. DecoBlocks’ Auto Table of Contents feature automatically generates a table of contents for a post after it is published, based on the H2 and H3 headings within the post.
You can group related content using the “Section Box (Solid)” feature and insert character stickers from installed sticker packs using the “Insert Character Sticker” function. This allows you to distinguish different types of content, such as sales conditions and character introductions, within a single post.
